FIRS will: Assess your positioning and how it can be improved Identify the investors and opinion formers to target (short, medium and long term) Help you formulate the appropriate messages Recommend the ways and means to put messages across Set out a detailed program covering activities and responsibilities Ensure the consistency of IR and borrowing program requirements Help you manage and monitor the program Help you plan and practice for special or unexpected events You will: Maximise name recognition and optimise credit differentiation Have easier access to capital Obtain better terms Trade better Allocate resources to investor relations activity more effectively and efficiently Enjoy a higher status in the markets and a richer working environment The cost will be: Covered by benefits - soon and several times over Negligible in basis point terms Excellent value for money in terms of the advice and experience offered
	Strategic, Tactical and Operational Support for Issuers John Howell © FIRS 1998-2005